Zoetic is a clothing brand I created for my senior capstone project at UMass. The brand is inspired by music genres and their subcultures, as well as our strength to stay alive in troubling situations. The word "Zoetic" simply means "alive." The brand encapsulated the joys of life, and encouraged buyer's to have fun with fashion and live life to the fullest. Initially inspired by the joys of rock, grunge, alternative, and punk music, the tagline was "Fashion in retrograde."

I designed, hand-dyed and hand-screen-printed all of the clothes. I also hand-lettered the logo, hang-tags, illustrated designs, photographed models (all photography was done by me, except for the photos of myself), edited photos, wrote and designed a lookbook for the brand. Each of the titles inside of the lookbook were also hand-lettered. The "Zoetic" wooden sign was also hand-stained to achieve a rustic look, glued. and screen printed with the brand's main pastel color.

If you would like to purchase of the clothing you see here, check out my Etsy shop:

https://www.etsy.com/shop/ZoeticByEmilie